Music, as many people have said, is the universal language. Of course points are made which make you think about things, but ultimately it makes you feel. And that's why people remember more songs that have meant something during their life than films. They start to define periods in your life, and that's kind of the beauty of it.
I'm the one person who wears the words 'hustle, loyalty, respect' on my T-shirts and merchandise. My audience is children. It's very flattering to see a kid wear your T-shirt it's even more flattering to have a dad come up to you and say, 'I watch you with my kid. Keep doing what you're doing. You're a role model for my son.'